Peanut butter chocolate chip · 12 pregame bars
Built for the minutes
that matter.
Carbs for energy and electrolytes, from dates, peanut butter and honey. Ten ingredients, all of them on the panel.
Who it's for, and what we promise
Built for one job, and backed if it doesn't do it.
Middle school through college. The fuelling maths changes a lot across that range, which is what the calculator is for.
If your athlete won't eat it, tell us within 30 days and we'll refund the box. Don't send it back.
Read the guaranteeEvery one of them on the panel, nothing you'd need to look up.
The game day fuel gap
See the minute it happens
Lunch at eleven, game at six. Pick a sport.
Bigger athletes store more and burn more. This moves how far one bar goes, not the fade point.
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An estimate for a typical athlete, not medical advice. Kids vary.
What that means for a season
4 a week — three practices and a game — is about 3 weeks a box.
How this is calculated
An estimate, not a measurement. It models carbohydrate burn during intermittent high-intensity sport — scaled by body mass and by how hard the sport runs — against the carbohydrate a young athlete has readily available after several hours without a real meal. The fade point is where roughly 70% of that available carbohydrate is gone, which published work associates with declining sprint output rather than total exhaustion. One bar adds 33g, discounted by how close to the start it is eaten. Individual athletes vary enormously — use it to start a conversation, not as a prescription.
Sources
- Carbohydrates for training and competition — Burke, Hawley, Wong & Jeukendrup, Journal of Sports Sciences, 2011
- A step towards personalized sports nutrition: carbohydrate intake during exercise — Jeukendrup, Sports Medicine, 2014
- The endocrine response and substrate utilization during exercise in children and adolescents — Riddell, Journal of Applied Physiology, 2008
Formula V31
Thirty-one formulas. One a kid finished.
Handed to actual teams after actual practice, until they asked for another.
33g, from food
Date syrup and honey, not corn syrup. The fuel a kid burns in the next ninety minutes.
400mg potassium
Five times a 20oz sports drink. Plus 220mg sodium and magnesium malate.
Ten ingredients
Two are electrolytes. The rest you'd find in a kitchen.
Built for the hour before
Not a protein bar, not a candy bar. Dosed for the warmup.
Ingredients: Sweet white rice flour, date syrup, peanut butter, honey, chocolate chips (organic cocoa liquor, organic dates, organic cocoa butter), date sugar, potassium citrate, salt, cinnamon, magnesium malate. Contains peanuts and honey.
Why Routine
There's a window before every game — locker room to whistle.
That's not the time to guess.
Preparation plus trust gets you composure.
Preparation
Real fuel, timed right, for the 60–90 minutes before you play.
Trust
It just works. No hype, no guessing — the same thing every time, so you're not thinking about it on game day.
Composure
You don't wonder if you did enough. You just show up ready — and stay that way.
Routine's not your edge. It's the thing you stop worrying about, so you can go play.
Built for the minutes that matter.
What else is in the bag
Against what they're already eating
Not other protein bars. What actually gets eaten before a game.
| Routine1 bar · 53g | Gatorade20 fl oz | Clif Bar1 bar · 68g | |
|---|---|---|---|
| Potassium | 400mg | 78mg | 250mg |
| Sodium | 220mg | 264mg | 130mg |
| Total sugars | 16g | 34g | 17g |
| Carbohydrate | 33g | 34g | 43g |
| Calories | 210 | 138 | 250 |
| Sweetened with | Dates, honey | Sugar, dextrose | Cane & rice syrup |
| Artificial dyes | None | Common | None |
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Twelve bars. One flavour.
The 12-bar box
About three weeks of practices and games for one athlete.
Twelve pregame bars, delivered once.
Notify me at launchPlanned for launch. Skip when the season pauses, cancel in two clicks.
Notify me at launchCommon questions
Before you buy
Is it a protein bar?
No. It's a pregame bar — carbohydrate and electrolytes for the hour before a game, not protein for after one.
Why is there sugar in it?
Because the carbohydrate is the job. It comes from dates and honey rather than corn syrup, and it arrives with 400mg of potassium. The full label is on this page.
When should they eat it?
Roughly an hour before warmups. For anything over ninety minutes, a second one at the half.
What ages is it for?
Ten to twenty-four — middle school through college. The amount an athlete needs changes a lot across that range, which is what the calculator is for.
At launch
Practice is every week. So is the box.
- Save $6 a box — $2.50 a bar
- Choose your cadence — every two weeks, or monthly
- Skip a delivery when the season pauses
- Cancel in two clicks, no email required